Web Marketing

Search Engine Optimization | Social Media Marketing | Google Shopping Feed Management

Search Engine Optimization

Your ideal customer is already looking for your product or service on a search engine – all you need to do is make it possible to be found.

  • Businesses appearing on page one of Google’s search results for a particular keyword boast a 94% hit rate.
  • 42% of internet users click the very first link on the search engine results page.

The process of bringing your business to page one of Google’s search results and keeping it there is a content-heavy strategy involving publishing content relevant to your potential customer across a variety of PR, news release, directory and social media sites as well as distributing articles and blog content – all aimed at creating the right internet profile for your business.

‘One size fits all’ approach is unacceptable and ineffective due to recent Google changes. For these reasons, it is vital we use a bespoke approach when it comes to your SEO strategy.

If you have not dabbled in SEO before, you could be surprised by the results and enjoy significant wins – both big and small – in a short space of time. On the other hand, if you have already implemented some SEO, but it is not really working, there are likely many tactics you have yet to discover, which is why our services are so beneficial.

Google Shopping Feed Management

Google Merchant Center is a way of uploading and managing product listings to appear in Google shooping Search, AdWords,Google product search and other Google streams.In 2009, Google split Google Base, and all commercial product information moved over to Google Merchant Center to power Google Product Search and Google eCommerce Search (http://www.google.co.uk/shopping).
Google Product Ads drive traffic and sales to your store by showing online shoppers rich images and details of items you sell. Drive qualified traffic from Google to your site through highly targeted ad placements. Listing your products on Google Product Ads is easy with us and trusted by hundreds of merchants.

  • Connect with Google Merchant Center
  • Automatically sync your store with Google Merchant Center
  • Sync all of your products or only a collection

Social Media Marketing

Word of mouth is very powerful; before the internet we received suggestions from our family, friends and acquaintances. Now, social media takes care of this for us.

92% of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising

Need we say more? Social media can be used to raise brand awareness, gain an online presence and connect more effectively with your customers. The only hitch is there are so many different social media channels these days, with more constantly being created, that it is difficult to know which to use.

Popular social media sites include Google+, LinkedIn, Facebook, Pinterest, Twitter, Foursquare, YouTube, Tumblr and Instagram – and the list is growing every day

ach business is aimed at a specific niche and one particular social media channel will suite them best. Manage your profiles in the most effective manner and you could expose your business to potential customers that would never have found you otherwise.