Smart business owners cannot ignore the dominance of smartphones as a digital medium – it is time to embrace the phenomenon and provide your current and potential customers with the application they have been waiting for.

• There are one billion smartphones in use today.
• On average, 82% of media time is spent on smartphone applications.
• There are now more than 900,000 apps on the Apple App Store.

The world of mobile – the third screen – is becoming increasingly difficult to ignore. It only takes one look at the adverts in magazines, online and on TV to see that most of the big companies have their own applications. Your app could be anything – that innovative idea that revolutionises a process or a functional tool that allows you to work from anywhere.